
Customer Types & Trojan Horse Change Adoption Hints
Easy Breezy:
43%
Get to these people first.
Build milestones and pilot with folks who take it all in stride.
Reward them with cookies (it works!) and swag.
Learn, update, and pilot again until you get your repeatable groove on.
Irritated:
50%
These folks aren’t going to change until you make them.
They’ve seen the Easy Breezy folks get cookies and swag, so 25% will now go willingly (possibly with a few curse words, but they’ll adapt).
The remaining 25% require some babysitting.
Cut Off Your Arm:
6%
•These people will cut off your arm if you take their phones. (They’ve chained their phones to their desks; you’re not getting them.)
•When your tech folks come to help with the transition, they are sent packing and your arm cutter is escalating.
•Get through to these people, and you’re on your way to the “money step.”
Executives:
1%
•Two words: Executive Assistants (EA). These fine people are GOLD!
You want to spend one-on-one time with each EA, making sure they all understand the change.
•They might need specific training since their use cases often involve acting as a delegate for someone.